Hi, I'm Farouk

I'm a Senior Product Designer with 10+ years of experience designing digital products at the intersection of user experience, business strategy, and AI-powered automation.

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My approach to product design, intelligent systems, and AI-powered workflows

How I Design & Build Products

Design & Product

Figma (Design Systems, Prototyping)
Product Analytics (GA4 or equivalent)
Conversion Optimization

AI & Automation

LLMs (GPT-class models)
AI Agents & Agent Workflows
n8n (Automation & Orchestration)

Delivery & Platforms

Webflow
API-driven workflows
(conceptual understanding)

How I Work

Lead product design from problem definition to delivery
Ground decisions in research, analytics, and real constraints
Design beyond screens — considering systems, workflows, and automation
Collaborate closely with stakeholders, engineers, and leadership
Optimize for clarity, usability, and measurable impact

Product + AI Focus

In addition to traditional product design, I design and build AI-enabled experiences and intelligent workflows.

My AI work focuses on:

Designing usable AI interactions (not just features)
Automating workflows to reduce friction and manual effort
Turning complex data into actionable insights
Ensuring AI supports — not replaces — good UX

End-to-end product design across UX, AI, and intelligent systems

Case Studies

PolloIQ

PolloIQ

AI Powered Marketing Insights Dashboard

PetZing

PetZing

AI-Powered Pet Care & Shopping Experience

Waterstone

Waterstone

Modernized, High-Converting Website for an Evolving Executive Search & Culture Firm

Get In Touch

Let's discuss Senior Product Design, Agentic Workflows, or how I use Antigravity to solve complex business friction.